Efrata provides communication programs that cover a wide range of services, from corporate launches, to reputation management, programs having always as our main target the programs that we design to correspond to the business goals of our clients. First, we want to understand the culture of each client, its mentality and the challenges that we have to face. Then we create messages that help communicate their story in an appealing way. We work very closely together, for results that correspond to the qualitative and quantitative objectives.
Efrata is specializing in helping its clients build their corporate image through relations with media representatives. At the same time, it has specialised executives on crisis management issues, with experience in all sectors.
Corporate communication services include:
- Brand audits
- Corporate Social Responsibility
- Crisis Management
- Corporate visibility
- Media Relations
- Strategic Communication
We believe that the key to PR is the ability to make a good story. With executives that come from journalism and the wider field of communication, we are in a position to forecast the media map and communicate our clients’ messages, often creating entire story packages for journalists and bloggers. And they know very well that it is very important to respond with the best possible way to their needs.
Our experience in media relations covers sectors such as corporate and consumer products, but also social media.
Efrata ensures that media campaigns match blogger’s campaigns and strategic social PR media, but also marketing and communication initiatives. Efrata has the suitable executives for global media relations strategies that meet client’s business goals, but always keeping in mind the different mentality of media around the world.
- Media relations services include:
- Award Programs
- Blogger Relations
- Case study placement
- Press releases, articles, case studies
- Media Monitoring
- Media events – discussions, meetings, press interview
- Media tours
- Media training
- Press Office
- Product launches
- Social media press releases
- Digital, SEO & Social Media PR
Digital, SEO & Social Media PR
Today, this is true more than ever. We create the content, we distribute it, we comment it, we communicate it, and it circulates widely through social media, search engines and digital world. Companies should immediately be able to recognize, learn and take part in discussions about their product. They must communicate using channels that their target group also chooses and be sure that the message they communicate will be transmitted around the world only in seconds.
Efrata approaches social PR media with integrated services. It develops easy to use digital PR programs that support the business goals of the client, based on particular targets, and using the tools and technology suited for each case.
Efrata uses video, Flash, Web, graphic design and Search Engine Optimization (SEO) services, to support PR campaigns.
Social media, digital and SEO PR include the following services:
Social media PR audits – each PR campaign should begin with an audit in order to identify the channels, but also how those who deal with the clients’ product communicate. Audits result in a detailed report and analysis of findings as well as future recommendations.
Social media PR monitoring – continuous monitoring of discussions is provided with the combined use of custom feeds and search tools. Our clients can choose to receive updates via daily reports or customised portals. Efrata provides analytic reports on key social media influencers, issues and channels and highlights emerging trends
Social content creation – ‘’social content” can be text, sound, or video format. Efrata works closely with its clients in order to develop the objectives that want to achieve, the concept, the texts, the “story” and more generally the overall strategy to be followed. Efrata team provides guidance and support for message communication through social media networks.
Blogger relations – we identify the relevant blogs at the beginning of campaign, and we build relations with the corresponding bloggers.
Community engagement – all those interested in a product are members of a community that regularly communicates.
Social media PR ambassadors efrata organises workshops to help its clients use social networks, communities and micro blogs, while it works closely with its clients to incorporate these channels to their communication programs.
Social media PR measurement Efrata has developed a measurement methodology that allows its clients evaluate the effectiveness of the social media programs.
The notion of internal and external communication are converging. Today, an internal announcement may become “external announcement” only in a few hours. The way that a company communicates with the outer world is directly interrelated with its internal mentality. If the message isn’t the “brand” of e.g. an employee through his twitter page or his blog, inconsistency will be revealed very soon. Communication strategies can succeed or fail, according to the way internal communication is handled.
Efrata considers very important the correct understanding of any internal PR action. We help our clients develop internal communication tactics, in order to communicate a key- message in the employees or to identify those employees who will participate in external communication programs.
Internal communications services include:
- Internal research
- Social media policies
- Internal communication Campaigns
- Corporate videos
Creative and Digital Services
The Creative & Digital team is comprised of graphic designers, web developers, video experts, photographers, social media specialists, professionals on PR issues, copywriters and journalists. This particular team works closely with the account managers so that they provide creative services as a part of the PR and marketing program for each client. The production services play a very important role in the programs that we design for our clients, while creative directors supervise each project separately, up to its completion.
The Creative & digital services include:
- Creative campaign planning
- Blog creation
- Videos – interactive, corporate,
- Viral videos
- Script authors
- Photo shoots
- Graphic designers
- Web site creation
Monitor & Measure
Monitor & Measure Each PR campaign is designed after we fully undestand the mentality of the client, its communication channels, but also the way it wishes to address its target group. Efrata offers brand audits, a series of continuous monitoring services and measurement methodology in order for the client to be aware of what it is said about his product, and adopt some of these findings in its strategy
Brand audits – provides a picture of how the public perceives the product both in social and in traditional media includes competitive comparisons and a retrospective look at how that perception has changed in recent months. The analysis shows the strong and weak points, the opportunities and the threats that the client’s product faces.
Μonitoring services – they have been designed to reveal:
Client’s mentioning in social and traditional media.
Issues with negative impact on the client’s product, so that the PR team address them quickly.
Discussions about the client’s product, in order to use this information in our communication strategy.
New key persons and channels.
Efrata’s monitoring service is based on the selection of the leading tools in the market, including Radian 6, Meltwater, Vocus, Cision and Press Index. Efrata provides adapted news rolls (alerts from search engines and blogs combined) and dashboards for its clients.
Measurement Efrata measures the success of campaign based on ‘’engagement”. How engaged are the clients, the consumers, the investors, etc. with the brand?
Media training is addressed to executives who come in contact with media for the first time, or to those who want to refresh their knowledge. It is a 3-hour seminar that covers issues as: which is the media map for 2010, how to prepare for an interview, how to handle different questions, how to pass your message and how to avoid the pitfalls of an interview. Through exercises, participants will have the opportunity to simulate an interview in real conditions.
Sales and marketing Seminars
We all work in an environment where communication and presentation skills are essential, regardless of whether the presentation is to a colleague, the council, a team or a room full of people in a conference. While some people are comfortable, others find it very hard to to speak in public. The sure thing is that each one can benefit from a seminar for improving his/her presentation skills. This 3-hour seminar will help participants of all levels become more persuasive when they speak in public.
Social Media basics
Twitter, Facebook, YouTube and blogs are often reported as the revolution in the media landscape. However, how much do you know about influencing potential clients using these channels, or how to manage your online reputation? This seminar covers basic sites and trends in the social media map, but also certain ways to start. The seminar lasts 3 hours and you will learn how to set up a blog or a Twitter account, how to use it to contact your target group. It will help participants to perceive the goals set.